5 Benefits of Including Your Business in Online Directories
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You can reach our Sales Team at our corporate office Monday – Friday 8AM – 5PM. For technical and product support, please visit our 24/7 online Support Center for answers to commonly-asked questions or to submit a ticket. However, there is still some SEO value in a nofollowed link, in particular, because user behavior is also a factor in Google ranking. Matt Cutts of Google explains more about the value of nofollow linkshere. If you have a registered business name, use that as your business name in all cases for each directory. 4 Step Guide to Local SEO – In this quick video series, Moz Customer Success experts walk through important local marketing best practices and how to put them into action using Moz Local.
Showing up on Google will increase your online traffic, with the added bonus of directing real leads to your website. A website is a must-have piece of marketing collateral no matter how old-fashioned your business or clients may be. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock. These listings pop up as organic search results on search engines. Google’s business listings pop up on a map or at the top of search results. Here are 25 free local business directories for businesses and clinics of all sizes.
Businesses That Need Websites in 2022
Beware, though — what you gain in rankings could be lost in human usability. You don’t want a user to click on a listing only to have to navigate your site to find the right landing page. There’s an ongoing debate in the local SEO industry as to whether rankings or usability should determine where your citation URLs point. For co-located businesses (like a Taco Bell/KFC restaurant), don’t combine the names of the two businesses.
Where should your business be listed?
Google Business Profile
As one of the largest and most visible listing platforms Google Business Profile is our first choice when it comes to getting seen and sharing in-depth information.
As a 5013 organization, the Virginia Black Business Directory uses community collaboration, provides educational opportunities, and organizes networking events and programs to amplify Black voices. Founded by Khadijah Robinson, The Nile List brings Black creators of retail products to interested customers. The Nile List ensures that whatever a consumer wants to buy online, there’s someone Black who makes it.
Find your Industry’s vertical directory
If 9 Directories Your Small Business Needs To Be Listed On a Black business owner, it’s worthwhile to list your company on these sites to help new customers find your venture. Ideal Directories is an easy-to-use software that allows anyone to launch their own online business directory and coupon website for their town or city. Our turnkey directory platform includes everything you need to get started and make money selling listings and advertising to local businesses in your area. Many online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. Be sure to claim your listings wherever possible, and monitor these sites frequently.
Consider using breadcrumbs and tables of contents to further improve the navigation experience. You can do some light competitive research by simply typing in your business offering (for example, “marketing consulting services los angeles”) and seeing what comes up first. Alternatively, you can use a free tool like Moz to analyze competitors. We’re a team of real people based in Toronto, Canada dedicated to helping you become a better business. We’ve helped over 500 businesses gain credibility, save time, and attract the right customers with a better business website.
Rank Higher on Search Engines
It takes work and talent to create content, so either invest your time or hire someone to help. Take the time to experiment with various types of content to see what generates the best response – blog posts, videos, and interactive quizzes are just some examples. Before implementing other, more technical strategies, be sure to maintain a high standard for content quality.
She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle. Whether online or offline, inexpensive marketing techniques like these can get your business humming with the energy from new customers and clients. Reach out to your local news sources and see if you can contribute an article—whether it’s a thought leadership piece, a list of resources, or a newsworthy update about your business.